CD-ROM: facilitating electronic publishing

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Van Nostrand Reinhold, 1992 - Computers - 528 pages
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This essential text supplies a complete, market-tested process for designing, producing, and distributing a CD-ROM product. All creative and production decisions are clarified.

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Contents

How Do We Market It? The Product Marketing Strategy
21
How Do We Sell It? The Product Promotion Package
34
Training and Technical Support
51
Copyright

28 other sections not shown

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