CD-ROM: facilitating electronic publishing

Front Cover
Van Nostrand Reinhold, 1992 - Computers - 528 pages
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This essential text supplies a complete, market-tested process for designing, producing, and distributing a CD-ROM product. All creative and production decisions are clarified.

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Contents

How Do We Market It? The Product Marketing Strategy
21
How Do We Sell It? The Product Promotion Package
34
How Do We Move It? The Sales and Distribution Channel
46
What Will It Look Like? Product Packaging
69
User Interface Requirements
81
What Will It Run On? Defining the Delivery System
93
Whats the Content Like? Analyzing Database Characteristics
115
Indexing and Retrieval
127
The Substance of the Matter
251
Guidelines
259
Now It Begins
265
Figure 213 CDROM Publishing Program Development Guidelines
272
Project Management and Budgeting
274
Case Studies
287
Market Analysis
307
Figure 241 Number of Facilities Using CDROM 198792
319

Things to Compare and Evaluate
131
Operating Environments
145
Creating the User Interface
165
Some Project Managers Dilemmas
167
The Users Guide
176
The Data Preparation Facility
187
Figure 141 The CDROM Disc Production Process
188
Key It Scan It or OCR? The DataConversion Task
197
Some Key Points
201
Cleaning and Tagging the Data
210
Figure 163 FrontMatter Elements for CDROM Titles
217
CDROM Formatting
219
Simulating the Disc
228
Some Uses
233
At Last Premastering and Replicating the Disc
237
A Checklist
246
CDROMs for Less Developed Countries David Colborne
322
Marketing
332
Design
351
Software Ash Pahwa
354
Access Control and Protection of Information
363
Production
396
Retrieval Mary L Cilley Pierce H Jones Dennis G Watson
415
Figure 271 Schematic of Document Flow
416
Figure 277 An Example of the Hierarchy of Document Elements
422
Data
424
CDROM Elizabeth Davenport
439
Vendors of CDROM Products and Services
448
Glossary of CDROM Terms
461
Index
519
Copyright

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