CEO-Speak: The Language of Corporate Leadership

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McGill-Queen's Press - MQUP, 2006 - Business & Economics - 243 pages
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CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
 

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Contents

1 Why the Words of Business Leaders Matter
3
2 Hyperbole and Delusion at Enron
18
3 Framing Andersen
28
Exploiting Web Sites
39
Claiming the Internet Kingdom
51
6 IBM and the Privileges of an Internet Soapbox
65
7 Constructing Jack Welch GEs Corporate Chieftain Incarnate
74
8 Disneys Narrative as Personality Prism
87
10 Three Tenors in Perfect Harmony
116
11 Creating North Americas Railroad
124
12 Towards Greater Accountability for CEOSpeak
137
APPENDICES
145
Notes
199
References
223
Index
237
Copyright

9 Nortels Remarkable Letter
101

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About the author (2006)

Joel Amernic is professor, Rotman School of Management, University of Toronto.

Russell Craig is professor, National Graduate School of Management, Australian National University.

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