CEO capital: a guide to building CEO reputation and company success

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Wiley, 2003 - Business & Economics - 266 pages
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Capitalizing on the critical relationship between CEO and corporate reputation The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a CEO has tremendous influence over the company’s prosperity, standing, and destiny. In CEO Capital, Dr. Gaines-Ross describes, in practical terms, the strategies to follow and the obstacles to avoid so that CEOs can enhance their reputation and the reputation of their company during the five stages of their tenure. She also applies the real-life 'hits and misses' of many of the world’s best known CEOs to illustrate key elements of each stage. CEO Capital is a must-have resource that CEOs, communications and marketing professionals, public affairs executives, search committees, corporate boards, management consultants, and advertising agencies will rely upon as they meet the challenges of an increasingly global, and ever-more transitional, business environment. Dr. Leslie Gaines-Ross (New York, NY) is Chief Knowledge and Research Officer at Burson Marsteller, a leading global communications consultancy with more than 2000 employees worldwide.

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User Review  - markdeo - LibraryThing

An excellent communication book. Building a reputation for a CEO is very important. Very insightful and easy to read. Very honest. The step by step approach is basic and easy to follow. Read full review



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About the author (2003)

Dr. LESLIE GAINES-ROSS is chief knowledge and research officer at Burson-Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson-Marsteller, Dr. Gaines-Ross was Fortune magazine’s director of communications and marketing.