CEO Capital: A Guide to Building CEO Reputation and Company SuccessThe reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny. In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure. CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours. About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director. |
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analysts become behavior best practices Bill Gates Bossidy Browne building CEO capital Burson-Marsteller Burson-Marsteller's business influentials Carly Fiorina celebrity CEO CEO Capital model CEO persona CEO reputation CEO-elect CEO's tenure chairman and CEO Chapter Charles Schwab chief executive CM factors communications corporate Countdown credibility customers develop e-mail ethical Exhibit Fiorina focus former CEO future Gerald Levin Gerstner global goals Gordon Bethune groups Harvey Golub Hundred Days Immelt important incoming CEO industry internal Internet investors Jack Welch Jeffrey Immelt John leaders legacy Lord John Browne Lou Gerstner management team meetings Michael Michael Dell Microsoft months NGOs operational tenet organization outgoing CEO pany percent Phil Condit position president reinvention responsibility role Scott McNealy senior management senior team share price social stage stakeholders strategic vision success thought leadership tion transition Wall Street Journal York