CIM Coursebook 03/04 Marketing Fundamentals
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the e-library (eight marketing texts to support and enhance your learning); take part in online discussions; search the coursebook online for easy access to definitions and key concepts.
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advertising analysis approach assess brand budget business-to-business channel company’s competitive competitors consider consumer context costs coursebook customer needs customer service customer-care programmes database Debriefing Activity Debriefing Question detail direct mail direct marketing EasyJet effective encompass ensure examination example factors fast moving consumer FMCG function geodemographic segmentation growth identify implementation important increasingly international markets Internet Key definition levels of customer market share marketing activities marketing audit marketing communications marketing concept marketing culture Marketing Fundamentals Marketing in practice marketing management marketing mix marketing mix elements marketing objectives marketing orientation marketing planning process marketing research marketing strategies matrix organization packaging particular penetration pricing physical distribution potential pricing decisions product development product life cycle product or service products and services profits promotional mix promotional tools purchase relationship marketing requirements role sales promotion stage suppliers SWOT analysis syllabus target market types unit United Kingdom