CIM Coursebook 03/04 Marketing Management in Practice

Front Cover
Routledge, Sep 11, 2012 - Business & Economics - 288 pages
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Contents

Unit 1 Management and marketing roles
1
Unit 2 Recruiting the team
36
Unit 3 Developing the team
63
Unit 4 Market research
96
Unit 5 Project management
125
Unit 6 Managing change
151
Unit 7 Marketing communications
168
Unit 8 Developing marketing plans
191
Appendices
212
Index
274
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