CIM Coursebook 06/07 Marketing Fundamentals
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
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Unit 2 Marketing planning and budgeting
overview and issues
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advertising analysis answer approach assessment b2b markets brand budget channel company’s competitive competitors consider consumer context costs coursebook customer needs customer service customer-care programmes database Debriefing Activity detail direct marketing e-commerce effective encompass ensure examination example factors FMCG geodemographic segmentation global growth identify implementation important increasingly intermediaries international markets Internet levels of customer major market segmentation marketer’s marketing activities marketing audit marketing communications marketing concept marketing culture Marketing Fundamentals Marketing in practice marketing management marketing mix marketing objectives marketing oriented marketing planning process marketing programmes marketing research marketing strategies not-for-profit organization packaging particular penetration pricing potential pricing decisions product development product life cycle product or service products and services Professional Certificate promotional mix promotional tools purchase question relationship marketing sales promotion services marketing stage suppliers SWOT analysis syllabus target market techniques types unit