CIM Coursebook 06/07 Marketing Management in Practice
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
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Unit 2 Recruiting the team
Unit 3 Developing the team
Unit 4 Managing change
Unit 5 Project management
Unit 6 Knowledge management and market research
achieve activities advertising analysis answers approach areas assessment assignment behaviour brand budget campaign candidates cent channel client consumers context cost culture customer relationship management customer service decisions direct marketing effective employees ensure evaluation exam examination example factors feedback focus functions Gantt chart goals identify implementation important improve individuals integrated integrated marketing communications internal marketing Internet interview involved issues knowledge knowledge management leadership learning Management in Practice market research marketing communications Marketing Management marketing mix marketing plan matrix monitoring motivation objectives organization organization’s organizational performance person PEST analysis problems programme project manager promotion Quantitative research questions relationship marketing relationships relevant responsibility role sales promotions schedule selection skills specific staff stakeholders Stormbreaker strategy structure success SWOT analysis syllabus tasks team members techniques theory understanding