CIM Coursebook 06/07 Marketing Management in Practice

Front Cover
Routledge, Jul 11, 2007 - Business & Economics - 384 pages
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

*Search the Coursebook online for easy access to definitions and key concepts

*Access the glossary for a comprehensive list of marketing terms and their meanings
 

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Contents

Unit 1 Management and marketing roles
1
Unit 2 Recruiting the team
39
Unit 3 Developing the team
78
Unit 4 Managing change
112
Unit 5 Project management
142
Unit 6 Knowledge management and market research
174
Unit 7 Developing and implementing marketing plans
215
Unit 8 Marketing communications and customer service
243
Appendices
285
Index
371
Copyright

Common terms and phrases

Bibliographic information