Customer Communications, 2007-2008
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Customer Communications module by the Level Verifier
* The only coursebook fully endorsed by CIM
* Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
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Unit 1 Introduction to customer communications
Unit 2 Buying behaviour
Unit 3 The communication process
Unit 4 Verbal communications theory and methods
Unit 5 Written communication formats
Unit 6 Using statistical data and visual information
Unit 7 The promotional mix belowtheline
above-the-line advertising answer areas aware below-the-line body language brand BSkyB buyer campaign cent charts column/bar communication methods communication tool consider consumer corporate image cost coursebook Customer Communications customer service Debriefing Activity decision develop direct marketing e-mail easyJet effective elements employees ensure exam examination example Explain external customers extranet Figure format Freeview important Integrated Marketing Communications interactive internal Internet interviews letter listening look Marketing Communications Marketing Fundamentals meeting memo mobile phone module nication objectives organization organization’s person planning point of sale presentation press release problems product/service Professional Certificate promotional mix purchase question recipient relations relationship marketing relevant response role Royal Mail sales promotion staff stakeholders suppliers syllabus section target audience telephone television Tesco understanding unit visual