Marketing in Practice 2007-2008
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Marketing Environment module by the Senior Examiners
* The only coursebook fully endorsed by CIM
* Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
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Unit 1 An overview of the marketing system
Unit 2 The context of marketing
service extension people physical evidence and process
advertising answer appropriate aspects brand breakeven budget cent competition considered consumer context coursebook customers database Debriefing Activity delivery detail distribution e-mail elements ensure environment environmental evaluate event exam examination example Figure fixed costs Ford Ka given impact important integrated Internet Lake View Organic launch major manufacture marketing communications Marketing Fundamentals Marketing Management marketing mix marketing plans objectives organization’s outlets outline packaging personal selling physical evidence potential press release problem professional Professional Certificate profit promotion purchase question range relationship marketing relevant sector segmentation selected Signature block situation skills SMS Cars Ltd spreadsheet staff stakeholder analysis strategy supermarket suppliers syllabus target TESCO understanding United Kingdom Urban Culture Festival value chain variable costs venue View Organic Farms Wal-Mart