Marketing in Practice 2007-2008

Front Cover
Routledge, 2007 - Business & Economics - 401 pages
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

*Written specially for the Marketing Environment module by the Senior Examiners
* The only coursebook fully endorsed by CIM
* Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
 

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Contents

Unit 1 An overview of the marketing system
1
Unit 2 The context of marketing
39
product
83
price
105
place
125
promotion
141
service extension people physical evidence and process
171
Unit 8 The management of marketing information
193
Unit 9 Skills for the marketer
209
Unit 10 Budgets and schedules
257
the marketing plan
275
Appendices
291
Index
397
Copyright

Common terms and phrases

Bibliographic information