Strategic Marketing in Practice 2007-2008
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
* Written specially for the Strtegic Marketing in Practice module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
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activities advertising advertizing analysis answers application areas Argos assessment behaviour benefits brand brand loyalty candidates cause-related marketing cent communications company’s competitive competitors consumer costs Customer Lifetime Value customer loyalty employees environment environmental ethical examination expense claims Figure focus Fujitsu global High Street implementation important increase industry innovation integrated integrated marketing communications internal marketing Internet investment issues Jamcracker Key Account Management Manchester United market research market share Marketing in Practice marketing mix marketing strategies mobile module offer operations organisation organization organization’s position Professional Postgraduate Diploma profit Promote questions relationship marketing retailers Sarbanes-Oxley Act sector segments Signifo Expenses SMiP social marketing campaigns solutions spend strategic marketing suppliers SWOT analysis target treasury tag understanding users vendors Waterstone’s WH Smith wireless