C-Scape: Conquer the Forces Changing Business Today
“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett
“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer
From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.
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To a carpenter, a hammer fixes every problem; to a media mogul immersed in TV networks and digital technologies, better use of media can solve every marketing issue. That’s the framework for Larry Kramer’s book, which explores the constantly shifting forces of the digital age. Kramer, founder of MarketWatch, Inc. and former president of CBS Digital Media, calls these forces the “four C’s” – “consumers, content, curation and convergence.” This “C-scape” endows individuals with the power to increasingly call the shots and constrains companies to focus more and more on media for their ultimate success. Kramer’s front-row seat in constructing the current media landscape provides the book’s rich anecdotes and illustrative case studies, but readers outside the media business will have a harder time figuring out how to harness the four C’s. Nonetheless, getAbstract recommends this look at how digital technology has altered business to marketers and executives. Learn about the C-scape from someone who had a hand in creating it.
More about this book:
The Four Factors Shaping the CScape
Content Becomes King
Curation Cures Information Overload
Convergence Remakes Communication
Marketing beyond the Purchase Funnel
Talk With Not At
They Choose but You Curate
Loyalty That Lasts
Price the Experience Not the Product
Partner Like a Startup
The New Newsroom
Is Everything Content?