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O NEW TELEVISION SERVICES
O SURVEY METHOD AND ANALYSIS
APPENDIX A 2
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$75 OPTION MONTHLY Appendix Australian Broadcasting Tribunal Bathurst/Orange buy VCRs CABLE TELEVISION channels on CTV Connection Fee Linear Cost Linear Component COST PER MONTH Cost X CTV CTV and RSTV CTV Channels CTV OPTION CTV RSTV CTV TEST SET CTV vs RSTV extra pay channels Fee Linear Component Fee X CTV Fee x Monthly FOLLOWED BY CTV FREE S50 households intend to buy INTRO l YR Lufkin & Jenrette market penetration mean evaluation Melbourne Monthly Cost Linear Monthly Revenue Over-the-Air Pay TV PATH FOR AUSTRALIA PATHS FOR RSTV PENETRATION GROWTH PATH penetration of RSTV poor reception areas PREMIUM MOVIE CHANNEL questionnaire ratings Revenue per Subscriber RSTV and CTV RSTV SERVICE RSTV systems sensitive to monthly Service Connection Fee set of CTV SHOW CARD SYSTEM PENETRATION GROWTH television services TOTAL CTV TOTAL SAMPLE TOTAL SUBSCRIBERS Townsville two-way services VCR owners/users video cassette recorder YRS 5 YRS YRS Basic CTV yrs Introduction