This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
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A Context for Studying Cableviewers
Viewing Style Differences between Radio
A Theoretical Overview of the Program Choice Process
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analysis Arbitron assessed audience average basic cable basic subscribers cable channels cable households cable subscribers cable system cable television cable viewers cable viewing cable-only channels chan change channels channel changing channel familiarity channel repertoire channel selector channel type channels available channels checked channels watched Chapter check channels choice process Cinemax consistent correlated demographic different channels ESPN examined Guttman scale homes hour household viewing identified interviews less males measures minutes movie channels nels network share Nickelodeon Nielsen nonsubscribers number of channels number of different off-air orienting search overall parents pay cable pay channels pay subscribers Playboy Channel predicted program choice program type radio reevaluation remote control reported respondents selected significant significantly stations stretch viewing subscriber groups Table television viewing tion USA Network variables viewer awareness viewership viewing behavior viewing style watch television Week WTBS zappers