Campaign craft: the strategies, tactics, and art of political campaign management

Front Cover
Praeger, 2001 - Language Arts & Disciplines - 239 pages
0 Reviews
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

THE LAY OF THE LAND
23
Prior Electoral Targeting
75
The Focus of Strategic Vision
99
Copyright

7 other sections not shown

Other editions - View all

Common terms and phrases

About the author (2001)

DANIEL M. SHEA is Associate Professor of Political Science at Allegheny College.MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University.