Campaigns And Political Marketing
Haworth Press, Incorporated, Oct 17, 2006 - Business & Economics - 210 pages
Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.
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Interest Group Resource Allocation
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advertising analysis attack messages behavior campaign activity campaign crises campaign strategy campaign trail candidate’s candidates spend challengers coefﬁcients Coleman competitive Congressional Elections Congressional Quarterly crisis deﬁne Democratic districts E-mail electoral votes expected ﬁeld ﬁnd ﬁndings ﬁrst ﬁve focus focused front runner fund raising going negative Haworth Haworth Press impact in-party incumbent inﬂuence interest groups interviews issue Joumal Journal of Political Mark Wrighton mean absolute error media coverage Medvic Mondale negative messages ofﬁce ofﬁcial opponent’s paign partisan Paul Wellstone percent percentage points political campaigns Political Consultants Political Marketing political professionals Political Science poll pollster postdictions predicted Presidential Campaign Presidential Elections press releases primary election pro-Bush pro-Gore proportion race reﬂect regressions Republican resource allocation Sean Q Kelly Senate signiﬁcant southem speciﬁc spent state’s stories suggests sympathy effect Table tion U.S. House U.S. House Elections U.S. Senate variables vote share voter contact Washington D.C. Wellstone’s