Campaigns and Political Marketing
Understand the theoretical—and practical—aspects of political marketing!
Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.
Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.
Campaigns and Political Marketing answers these tough questions:
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advertising analysis attack messages behavior beta coefficient campaign activity campaign crises campaign strategy campaign trail candidate’s candidates spent challengers coefficients Coleman competitive Congressional Elections Congressional Quarterly crisis Democratic districts E-mail Election Day electoral votes expected focus focused frame front runner fund raising going negative Haworth Haworth Document Delivery Haworth Press impact in-party incumbent inﬂuence interest groups interviews issue Journal of Political logit Mark Wrighton mean absolute error media coverage Medvic Mondale negative messages Norm Coleman ofPolitical opponent’s paign partisan Paul Wellstone percent percentage points political campaigns Political Consultants Political Marketing political professionals Political Science poll pollster postdictions predicted president Presidential Campaign Presidential Elections press releases primary election pro-Bush pro-Gore proportion race reﬂect regressions Republican resource allocation Sean Q Kelly Senate significant spend state’s stories suggests sympathy effect Table theory tier candidates tion variables vote share voter contact Walter Mondale Wellstone’s