Can I Change Your Mind?: The Craft and Art of Persuasive Writing
These days, we all need the ability to argue a case effectively in
Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.
'This is a cunning, masterly and hugely readable book. You'll learn
'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore
'A masterpiece in persuasive writing.' Management Today, (September 2007)