Can I Change Your Mind?: The Craft and Art of Persuasive Writing

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A&C Black, Jul 1, 2011 - Language Arts & Disciplines - 256 pages
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These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

'This is a cunning, masterly and hugely readable book. You'll learnat least as much from how he writes as from what he writes about-andthat's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)

'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore

'A masterpiece in persuasive writing.' Management Today, (September 2007)

 

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Contents

A persuasive writing A to Z A brief canter through the alphabet demonstrating how the principles discussed in Section One can be applied in practice
83
Persuasive words at work A closer look at the mental processes involved in using words persuasively and why the ability to do so will help you perfo...
147
More than words can say A somewhat philosophical attempt to pull various threads together and to put the principles of good persuasive writing in a ...
215
A few bonus tracks for the more enthusiastic reader including some simple persuasive writing exercises
227
Index
243
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About the author (2011)

Lindsay Camp has been a freelance writer for over 20 years. He began

his career at J Walter Thompson, one of the UK's largest advertising

agencies. He has been invited three times to judge the 'Writing for

Design' category in the D&AD Awards, the advertising and design

industry's Oscars. He has also-uniquely-been nominated twice in one

year for the silver award in this category.

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