Can I Change Your Mind?: The Craft and Art of Persuasive Writing

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A&C Black, Apr 30, 2007 - Language Arts & Disciplines - 256 pages

These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it’s done-whether the ’end product’ is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you’d expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

’This is a cunning, masterly and hugely readable book. You’ll learnat least as much from how he writes as from what he writes about-andthat’s saying a great deal.’ Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)

’I hope it’s read by every marketing manager, sales director, customer relations officer and chief executive in the land.’ Jeremy Bullmore

’A masterpiece in persuasive writing.’ Management Today, (September 2007)

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Understanding your reader
Writing for results
Persuasive words at work

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About the author (2007)

Lindsay Camp has been a freelance writer for over 20 years. He began

his career at J Walter Thompson, one of the UK’s largest advertising

agencies. He has been invited three times to judge the ’Writing for

Design’ category in the D&AD Awards, the advertising and design

industry’s Oscars. He has also-uniquely-been nominated twice in one

year for the silver award in this category.

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