Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

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John Wiley & Sons, Jan 14, 2011 - Business & Economics - 211 pages
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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
 

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Contents

PR Basics
Coming Up with the OfftheWall Idea and Making It Stick
Coming Up with and Implementing the Big IdeaPart
Coming Up with and Implementing the Big IdeaPart
Coming Up with and Implementing the Big IdeaPart Three
Coming Up with and Implementing the Big Idea and What Happens
What Happens When You Lose Your Voice?
You Dont Have to Run Over Someone to Get Press
What Happens When Your Perfectly ThoughtOut Plan Hits a Snag?
Putting It All Together
The Resources Section
WANT TO TALK TO YOU NOW
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About the author (2011)

Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

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