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Candidate Images and Voting Behavior
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1972 presidential 1972 presidential election analysis candidate images candidate's image Chapter cognitive Communication components correlation Democrats Denis McQuail differences dimensions Donald Stokes electoral evaluations example factor factor analysis favorable George McGovern George Wallace Goldwater groups ideal president ideological image thesis image traits image types images of candidates images of political images of presidential Independents influence interview issues Kennedy major party mass media McQuail measures messages negative partisan self-images partisanship party images party leaders party's Perception of Political political candidates political figures political parties political role Political Science Politician positive images postelection presidential campaign presidential candidates presidential election Psychology Public Opinion Quarterly Q-sort ratings references Republican respondents Richard Nixon role traits sample scores selective distortion semantic differential Sigel social sorts specific SRC/CPS statements stylistic role Survey Research Table techniques television tion variables voters perceive voting behavior voting studies William Stephenson
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