Canuckology: From Dollars to Donuts—Canada's Premier Pollsters Reveal What Canadians Think and Why

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HarperCollins Canada, Sep 20, 2010 - Reference - 304 pages
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The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos' accuracy in gathering people's thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup or Dorothy's ruby slippers from The Wizard of Oz? And, do you believe in ghosts?

In Canuckology, Wright and Bricker, the bestselling authors of What Canadians Think about Almost Everything, share with us the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.

Filled with hilarious insights from every province and territory, as well as from people of every age, gender and economic standing -- and peppered with fun factoids and quizzes -- Canuckology is compulsive, must-have reading for any Canadian.

 

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Contents

INTRODUCTION WE KNOW
PART ONE WHERE DO YOU BELONG?
1 THE BRITISH COLUMBIAN
2 THE ALBERTAN
3 THE PRAIRIE CANADIAN
4 THE ONTARIAN
5 THE QUEBECER
6 THE ATLANTIC CANADIAN
12 THE SCHOLAR
13 THE YOUNG AND THE OLD
14 THE PARENT
15 THE WIRED ONES
16 THE WORKER
17 THE SEXUAL CANADIAN
18 IF OPINION POLLS RULED THE EARTH
PART THREE HOW WELL DOYOU KNOW WHAT YOURE THINKING?

7 THE TRUE NORTHERNER STRONG AND FREE
PART TWO WHO ARE WE EH?
8 THE NATIONDEFINING SURVEY
9 THE SOUTHERN REGION OVER THE BORDER
10 THE MAN AND THE WOMAN
11 THE BIG EARNER
19 THE GREAT BIG CANADIAN QUIZ
Notes
Copyright
About the Publisher
Copyright

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About the author (2010)

DARRELL BRICKER is CEO of Ipsos Global Public Affairs. At the Ipsos-Reid Corporation since 1990, Bricker holds a PhD in political science from Carleton University and is the co-author (with Edward Greenspon) of Searching for Certainty: Inside the New Canadian Mindset. He is the co-author (with John Wright) of Canuckology: From Dollars to Donuts—Canada’s Premiere

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