Capital Campaigns: Strategies that Work
The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run smoothly by outlining the entire process from start to finish.
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Chapter 2Get Ready Get Set
Chapter 3Preparing for a Campaign
Chapter 4Building the Campaign Team
Chapter 5Planning the Campaign
Chapter 6Whos Who? Prospect Research and Donor Cultivation
Chapter 7The Nucleus Fund
Chapter 8The Public Campaign
Chapter 9Campaign Communications
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