Capital Campaigns: Strategies that Work

Front Cover
Jones & Bartlett Learning, 2005 - Education - 253 pages
The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run smoothly by outlining the entire process from start to finish.
 

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Contents

Chapter 2Get Ready Get Set
13
Chapter 3Preparing for a Campaign
31
Chapter 4Building the Campaign Team
58
Chapter 5Planning the Campaign
86
Chapter 6Whos Who? Prospect Research and Donor Cultivation
109
Chapter 7The Nucleus Fund
129
Chapter 8The Public Campaign
154
Chapter 9Campaign Communications
181
Chapter 10Practicing the Discipline of Gratitude
199
Chapter 11Beyond the Campaign
215
Appendix ATroubleshooting Guide to Capital Campaigns
226
Appendix BGlossary of Common Campaign Terms
239
Index
245
About the Author
253
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