Capital Campaigns: Strategies that Work

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Jones & Bartlett Publishers, Jan 18, 2012 - Business & Economics - 423 pages
One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.
 

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Contents

More than Money
1
Chapter Two Getting Ready for a Campaign
23
Stage 1
55
Chapter Four Building the Campaign Team
95
Chapter Five Planning the Campaign
145
Chapter Six Identifying Prospective Donors
189
Chapter Seven The Quiet Phase
213
Chapter Eight The Public Campaign
259
Chapter Nine Campaign Communications
309
Chapter Ten The Discipline of Gratitude
339
Chapter Eleven Beyond the Campaign
363
Chapter Twelve Troubleshooting Guide
379
Index
407
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About the author (2012)

President, Capital Campaign Masters

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