Capital Campaigns: Strategies that Work

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Aspen Publishers, 2002 - Business & Economics - 253 pages
This second edition of a blueprint for raising funds for capital projects covers not only capital campaigns, but endowment campaigns, combined campaigns, and comprehensive campaigns. It offers a broader approach to campaign communications, and discussion of topics such as the Internet's impact and g

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Chapter 2Get Ready Get Set
Chapter 3Preparing for a Campaign
Chapter 4Building the Campaign Team

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