Capitalizing on Being Woman Owned: Expert Advice for Women who Have Or are Starting Their Own Business Including Marketing Research, Planning, Government Support, and Tax Breaks

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Career Press, 2006 - Business & Economics - 224 pages
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This book is a reference guide and resource tool not only for women who own businesses, but, also, for people involved in working with and buying from woman owned businesses. It provides practical information and guidance on: understanding the advantages of being woman owned; marketing to all types of government and business entities; finding real resources and using them effectively; and research and analysis tools, including web site addresses. Capitalizing on Being Woman Owned is beneficial for anyone who works with woman owned businesses, including accountants, lawyers, marketing or PR firms and advertising agencies.
 

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Contents

Introduction
7
Advantages
11
Approach
17
First Steps
23
Identifying and Qualifying Prospects Federal Government
29
Identifying and Qualifying Prospects State Government
49
Identifying and Qualifying Prospects Local Government
73
Identifying and Qualifying Prospects StateSupported Education
95
Identifying and Qualifying Prospects Public K12 Education
129
Identifying and Qualifying Prospects Business
149
Should My Business Be Certified? Types of Benefits of Certification
165
Marketing Strategy Applying Research Publicizing and Building Selling Relationships
183
Glossary
213
Index
217
About the Author
223
Copyright

Identifying and Qualifying Prospects Private Education
113

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