Capitalizing on Being Woman Owned: Expert Advice for Women who Have Or are Starting Their Own Business Including Marketing Research, Planning, Government Support, and Tax Breaks
This book is a reference guide and resource tool not only for women who own businesses, but, also, for people involved in working with and buying from woman owned businesses. It provides practical information and guidance on: understanding the advantages of being woman owned; marketing to all types of government and business entities; finding real resources and using them effectively; and research and analysis tools, including web site addresses. Capitalizing on Being Woman Owned is beneficial for anyone who works with woman owned businesses, including accountants, lawyers, marketing or PR firms and advertising agencies.
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Identifying and Qualifying Prospects Federal Government
Identifying and Qualifying Prospects State Government
Identifying and Qualifying Prospects Local Government
Identifying and Qualifying Prospects StateSupported Education
Identifying and Qualifying Prospects Public K12 Education
Identifying and Qualifying Prospects Business
Should My Business Be Certified? Types of Benefits of Certification
Marketing Strategy Applying Research Publicizing and Building Selling Relationships
About the Author
Identifying and Qualifying Prospects Private Education
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