Capturing Your Audience Immediately (and You are Off to a Great Presentation!)

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Pearson Education, Feb 15, 2010 - Business & Economics - 10 pages
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This is the eBook version of the printed book.

This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.


Create “Opening Gambits” that grab your presentation audience from the very first instant!


Picture your audience at the start of your presentation. Where are their minds? Chances are, not on you. Maybe they’re thinking about an urgent message, the NASDAQ, their next appointment or overdue report, or the fight they just had with their significant other. If you launch at full speed, you’ll vault ahead of them. Instead, use an Opening Gambit to capture them immediately…



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About the author (2010)

Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. His private client list reads like a Who’s Who of the world's great companies, including the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars. He is author of Presenting to Win.

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