Car: A Drama of the American Workplace

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W. W. Norton & Company, 1999 - Business & Economics - 360 pages
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Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and the profits of Ford, not to mention an investment of close to 3 billion dollars. This biting, insightful account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton, who was given unprecedented access to the Taurus team, chronicles brilliantly the clashes between designers and engineers, marketers and accountants, product guys and manufacturing guys to create a revealing portrait of the tension, the passions, and the pride that fuel the race to #1. "An engrossing drama . . . with fascinating insights into every aspect of the car's creation. . . . Walton does an admirable job of making the redesign of a car into a compelling human-interest story."--Publishers Weekly (starred review) "An engrossing, satisfying read."--Doron Levin, Philadelphia Inquirer (a Best Book of 1997) "Vivid and informative. . . . Consistently entertaining because it is engagingly written, this is the rare business book that is a page turner."--Keith Bradsher, New York Times Book Review
 

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CAR: A Drama of the American Workplace

User Review  - Jane Doe - Kirkus

The newest entry in the burgeoning genre of behind-the-scenes auto books. Journalist Walton (Deming Management at Work, 1990) here turns to Ford to observe how the company updates its top seller, the ... Read full review

Car: a drama of the American workplace

User Review  - Not Available - Book Verdict

For the two-year period when the Ford Motor Co. redesigned its Taurus for the 1996 model year, Philadelphia journalist Walton lived in Dearborn, Michigan. Here she chronicles not only the technical ... Read full review

Contents

A Declaration of War
3
Seeing the Light 2 1
21
Dick LandgraffTakes a Ride
37
Chrysler Steals the Show
47
The Bosses Say Yes
58
The Rise of the Engineers
68
Winners and Losers
84
Left in the Dark
94
A SitDown Strike and the Princess of Seats
194
HeatWave
209
Sayonara
220
DN101 Goes Public
235
AntiChrysler
250
Rebel Yells
265
The Goodbye Car and Job One
281
Meet the Press
298

Pulling Together
102
The Engine Story
120
SupplySide Economics
132
Meeting People
144
A Car Is Born
153
Real Men Build Cars
168
Len Flacks Last Car
178
The American Dream
312
Deals on Wheels
324
Joe Blows Revenge
339
Postscript
347
Index
349
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About the author (1999)

Mary Walton is a former reporter for the Philadelphia Inquirer.

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