Casanova Was a Book Lover: And Other Naked Truths and Provocative Curiosities about the Writing, Selling, and Reading of Books

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LSU Press, 2000 - Language Arts & Disciplines - 351 pages
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Everyone knows which books people buy; they can just look at the best-seller lists. But who knows which books people steal? Who, for that matter, knows that authors ruin the book market by writing too much? Or why book critics are not critical? Or why librarians need to throw out more books? Who, indeed, knows the answer to that all-important question in our democracy: should presidents and presidential candidates write books? (The answer is no.)

In this irreverent analysis of the book industry, John Maxwell Hamilton -- a longtime journalist and public radio commentator -- answers these questions and many more, proving that the best way to study books is not to take them too seriously. He provides a rich history of the book -- from the days when monks laboriously hand-copied texts to the tidal wave of Titanic tie-ins -- and gives a succinct overview of the state of the industry today, including writing, marketing, promoting, reviewing, ghostwriting, and collecting.

Throughout, Hamilton peppers his prose with spicy tidbits of information that will fascinate bibliophiles everywhere. For instance, did you know that Walt Whitman was fired from a government job because his boss found Leaves of Grass, and its author, immoral? Or that the most stolen book in the United States is the Bible, followed by The Joy of Sex? How about that Dan Quayle's 1989 Christmas card read, "May our nation continue to be a beakon of hope to the world"? Or that Casanova was an ardent lover of books as well as women?

Hamilton offers an inside look at the history and business of book reviewing, explaining why, more often than not, reviewers resemble "counselors at a self-esteem camp" and examining the enormous impact of the "Oprah effect" on the market. As the self-appointed Emily Post of the book world, he advises publishers, authors, and readers on proper etiquette for everything from book parties ("Feel free to build a party around a theme in a book, no matter how tacky") and jacket photos ("You should not show off your new baby unless [your] book [is] about raising kids"), to book signings ("Just because an author has given you an autograph does not mean they want to become your pen pal") and promotion by friends and relatives ("They should carry the book at all times on public transportation with the cover showing").

Both edifying and enjoyable, Casanova Was a Book Lover fills a Grand Canyon--sized void in the literature on literature. It is indispensable for book enthusiasts who want to know the naked truth about reading, writing, and publishing.

 

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User Review  - ValerieAndBooks - LibraryThing

Purchased "Casanova Was a Book Lover" as a used book. Published in 2000, it is a bit outdated regarding trends such as e-books ("a gizmo called Rocket eBook, which in 1998 cost five hundred dollars ... Read full review

LibraryThing Review

User Review  - heina - LibraryThing

I picked up this book from a bargain rack on an absolute whim, and was not disappointed. The statistics are a must-know for all writers and readers. Read full review

Contents

The Art of Marketing
57
Artless ThankYous
85
A Guide to Good Book Behavior
107
Inglorious Employment
127
Literary Luck
157
Best Stolen Books
175
Dear Mr Politician Please Dont Write
195
The Universal Library
231
Book Promotion The Business Established by the Author of Our Nature
259
SelfPublishing The American Dream
267
Four Bad Mistakes about Editing Errors
273
Notes on Sources
281
Index
321
About the Author
353
Copyright

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About the author (2000)

John Maxwell Hamilton is the Hopkins P. Braezeale Professor at Louisiana State University and Dean of LSU's Manship School of Mass Communication. He is a commentator on National Public Radio's Marketplace and the author or coauthor of several books, most recently Hold the Press: The Inside Story on Newspapers.

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