Case Studies in Sport Communication

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Robert S. Brown, Daniel J. O'Rourke
Greenwood Publishing Group, 2003 - Language Arts & Disciplines - 209 pages
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Brown and O'Rourke have compiled a collection of ten qualitative studies analyzing the narratives that surround the physical and ritualistic activities of sport. Among the topics examined to explore the storied relationship of sport and communication are baseball, the WNBA, and soccer hooliganism.

Americans love sports. We play sports, watch sports, read about sports, listen to and talk about sports. Brown and O'Rourke provide an introduction to the study of the narratives that surround the physical and ritualistic activities of sport. Ten critical analyses explore a range of sports as diverse as baseball, whitewater rafting, and full-contact fighting. Among the topics examined are the differences in the broadcasts of NBA and WNBA games and the cultural roots of hooliganism in British soccer.

This is the only book of its kind to offer a compilation of qualitative research in the area of sport and communication. Faculty will find this to be an invaluable resource for beginning (or continuing) their research in this area and students will understand communication concepts explained in a new way through the popular lens of sport.

 

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Contents

The Rhetorical Resurgence of Pete Rose A SecondChance Apologia
1
Hoop Games A Narrative Analysis of Television Coverage of Womens and Mens Professional Basketball
27
Dueling Genders Announcer Bias in the 1999 US Open Tennis Tournament
51
The Talk of the Town A Rhetorical Analysis of the Browns Departure from and Return to Cleveland
63
Sport DisAbility and Public Controversy Ableist Rhetoric and Casey Martin v PGA Tour Inc
81
Regulating Sport Rationality in America through the Moral Controversy of Extreme Fighting
105
The Resignification of Risk in Marketing Whitewater Ritual Initiation and the Mythology of River Culture
125
Coachtalk Good Reasons for Winning and Losing
141
Metaphor in Sport Policy Debate Parliament and British Soccer Violence
159
FiftyEight American Dreams The NBA Draft as Mediated Ritual
171
Index
201
About the Contributors
207
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About the author (2003)

ROBERT S. BROWN is Director of the Sport Communication Program and Assistant Professor of Communication at Ashland University.

DANIEL J. O'ROURKE is Assistant Professor Public Communiction at Ashland University.

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