Case Study: Pizza Hut, Inc.
GRIN Verlag, 2007 - 40 pages
Research Paper (undergraduate) from the year 1994 in the subject Engineering - Industrial Engineering and Management, grade: 1,3, University of Applied Sciences Frankfurt am Main, course: Business Administration, 3 entries in the bibliography, language: English, abstract: On June 15th, 1958, two brothers opened the first Pizza Hut restaurant in Wichita, Kansas (U.S.) by purchasing second-hand equipment and renting a small building on a busy cross-road. The concept was relatively new at the time and the brothers quickly saw the potential of this new enterprise. A short time later, they begun to open new restaurants and developed schedules for franchised outlets. Their chain started growing up very fast, ten years later Pizza Hut Inc. counted almost 300 restaurants. In 1986, it had 5,025 domestic units and annual sales of almost $2 billion. Half of the outlets were franchised. A Pizza Hut restaurant is characterized by a particular freestanding design with a prominent red roof. The restaurants are full-service, eat-in/carryout with about 60 to 90 seatings, open from 11 a.m. to midnight. Pizza Huts franchisees have special rights to most of the smaller restaurants, company-owned outlets stand in metropolitan with a high population density.
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advertising is managed akademische Texte billion carryout co-ops Company-owned Delivery Unit competitive Competitors like Domino´s computerise consumer costs Customer Service Center delivery concept delivery market Delivery Pizza delivery service delivery-only units develop new products developed schedules differential advantages eat-in eat-in/carryout enter the delivery fast food chains field contribution franchise areas Franchise-partner franchising concept Frankfurt am Main gain total market GRIN Verlag home delivery Hut's Hut´s increase intended to gain IPHFHA Little Caesar major competitor Market area advertising market share monthly gross sales operator ordering system particular market Pizza Hut franchisees Pizza Hut Inc Pizza Hut management Pizza Hut outlets Pizza Hut restaurant Pizza Inn pizza market pizza restaurant population density Product Pizza profit reduction Restaurants Units segment Separate delivery units Strategy taste threat to Pizza top pizza chain total market leadership traditional restaurants typical dinner food Unit Restaurants upsizing