Case Study – Corporate Culture
GRIN Verlag, 2010 - 52 pages
Scholarly Research Paper from the year 2009 in the subject Business economics - Personnel and Organisation, grade: 2,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: In strategic management research particularly the corporate culture is an important and outstanding topic. In the existing literature have crystallized innumerable approaches of the economical cultural research. The corporate culture found special appeal as Japanese companies obtained an improbable export success. Particularly the western industrial nations felt this worldwide expansion as threatening. The typical corporate culture of the Japanese companies is the key to success.1 From this innumerable concepts of corporate culture were developed, which partly come to carry in this work.2 At first corporate culture is described in general and the most important definitions are clarified. Subsequently, an introduction to the forms and goals takes place. The condition for a successful corporate culture is the mission statement of a company, which is described in the subsequent section. Further the measurement (section 2.4) is meaningful to the culture, in order to define the actual deviation from the targets situation of the culture and introduce measures. In section 2.5, the creation of a corporate culture is described. Also this is very important to act target-oriented. The conclusion of the theory part forms the success of a corporate culture, which is the most significant section and in order to that the company will be promoted further. After that follows the case with Google. At first is given an overview of the company and its corporate culture. At last the innovation-oriented culture of Google is described, which led to the success of the company. Finally the summary of the theory part and the case Google takes place. ...] 1 Von der Oelsnitz, D. (2009): Die innovative Organisation, 2. uberarbeitete Auflage, 2009 2 Pullig, K. (2000): Innovative Unternehmenskulturen,
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
¾ Figure akademische Texte Arnold Picot attitude audit basic premises basic values behaviour Beteiligungsorientierte Unternehmenskultur companies like Google company’s founder company’s success competition content negotiation Corporate culture Corporate Corporate Identity und creative critical success factor cultural type culture Corporate culture culture of Google Deutscher Sparkassenverlag Die innovative Organisation economic success employee development example external factor at Google Forms and goals further Gabler Verlag Ganzheitliche Corporate Identity Google anon Google GRIN GRIN Verlag groups Identity und Unternehmenskultur Innovationsführerschaft durch Open innovative Organisation Innovative Unternehmenskulturen internal basic conditions Katrin Weislowski Körner measure the corporate mission statement Nerdinger Oelsnitz Open Innovation Picot und Stefan positive corporate culture premises and values procedures product life cycles Pullig Regenthal requirement and reality Rosenberger Fachverlag Schein soft factors spider-analysis Stefan Doeblin strategies strong corporate culture Stuttgart subcultures successful corporate culture takes place target actual alignment three-dimensional area überarbeitete Auflage Weislowski Case study what’s important Wiesbaden Wilke