Case Study - Nike's Dispute with the University of Oregon in De Wit & Meyer
GRIN Verlag, 2012 - 36 pages
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic position of the sports company Nike and carries out the development of the global sport's industry and its influences on Nike. In order to analyse the external and internal influences, this report will commence with Porter's value chain model and his five forces framework to critically evaluate the reasons for Nike's strategic decision to outsource its manufacturing factories to Asia. The reader will also achieve an understanding of the environment in which the company operates, which will be enlarged in the following part, by evaluating the advantages of international trade for Nike. The second part of this report will concentrate on two of Whittington's schools of thought and concentrates on Nike's systemic approach to its strategic position. Finally, Mintzberg ́s cultural and environmental schools of thought will be discussed and compared to illustrate Nike's development between the years of 1996 and 2000.
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access to raw According to Porter According to Whittington achieve superior value activities akademische Texte Anthropology Asia barriers of entry buying power company’s core competences costs of labour cultural and environmental customer’s customers differentiation dominating brand due to Nike’s embedded emergent process environment environmental school Fifield firms Five Forces Framework Gilligan and Wilson GRIN Verlag improve its processes improve working conditions industry inﬂuence innovation international trade Katharina Klier Klier Case Study low switching costs manufacturing factories overseas manufacturing processes Meyer GRIN Mintzberg 1998 Mintzberg´s cultural school Nike achieves Nike is exposed Nike profited Nike's dispute Nike’s global Nikes manufacturing outsourcing all manufacturing overseas factories Porter’s Five Forces Porter’s Value Chain Power of Buyers power of suppliers school of thought sports company subcontractors supply chain systemic school target revenues thought to Nike Threat of Entry threat of substitutes University of Oregon Views strategy western countries Whittington 2001 Wit & Meyer