Case Study - Nike's dispute with the University of Oregon in De Wit & Meyer
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Sunderland, language: English, abstract: Executive Summary: This report analyses the actual strategic position of the sports company Nike and carries out the development of the global sport’s industry and its influences on Nike. In order to analyse the external and internal influences, this report will commence with Porter’s value chain model and his five forces framework to critically evaluate the reasons for Nike’s strategic decision to outsource its manufacturing factories to Asia. The reader will also achieve an understanding of the environment in which the company operates, which will be enlarged in the following part, by evaluating the advantages of international trade for Nike. The second part of this report will concentrate on two of Whittington’s schools of thought and concentrates on Nike’s systemic approach to its strategic position. Finally, Mintzberg ́s cultural and environmental schools of thought will be discussed and compared to illustrate Nike’s development between the years of 1996 and 2000.
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&ct=result&resnum=6&ved=0CEYQ6AEwBQ#v=onepage&q&f=false Accessed 20 June access to raw According to Porter achieve superior value Ahlstrand APPLICATION Asia Available barriers of entry BENEFITS FOR NIKE billion buying power company’s core competences costs of labour CULTURAL AND ENVIRONMENTAL customers differentiation dominating brand due to Nike’s ENVIRONMENTAL schools Five Forces Framework Google Books Online http://www.ifm.eng.cam.ac.uk/dstools/paradigm/valuch.html http://www.rediff.com/getahead/2005/sep/01strategy.htm improve its processes industry innovation international trade July Katharina Klier KNOWLEDGE HAS VALUE Lampel low switching costs manufacturing factories overseas manufacturing processes Marketing Strategy Mintzberg 1998 Mintzberg´s cultural school Nike achieves NIKE FROM INTERNATIONAL Nike is exposed Nike profited Nike’s global Online Image outsourcing all manufacturing Porter’s Five Forces Porter’s Value Chain Power of Buyers power of suppliers raw material suppliers Recklies research and development Revenue Target school of thought sports company Strategic Management Strategy Safari subcontractors supply chain target revenues THOUGHT To NIKE Threat of Entry threat of substitutes Van Riper Wernerfelt Whittington Wit & Meyer www.GRIN.com