Case Study: PeoplePC: Is there a free lunch?
Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 0 entries in the bibliography, language: English, abstract: PeoplePC’s and Free-PC’s marketing objectives include garnering as many customers as they can for their product and service package offerings.
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adoption to assess advertising approach(es)are these companies assess the PeoplePC augmented products Briefly describe characteristics that influence Clearly differentiate communicability companies like PeoplePC companies PeoplePC competitors computer and service consumer product PeoplePC core cost of computers cost structure customer service describe the fixed describe the type Describe three discount purchasing membership five product characteristics fixed and variable free lunch GRIN Identify and describe influence the rate Internet access Kimberly Wylie KNOWLEDGE HAS VALUE marketing objectives marketing recommendations number of members objectives are PeoplePC offer Internet service offers that appear original product offered package PeoplePC and Free-PC PeoplePC is competing PeoplePC make offers PeoplePC originally PeoplePC product offering PeoplePC was offering PeoplePC’s original pricing approach(es)are product PeoplePC offers products being sold rate of adoption reach their marketing relative advantage retail revenue sold by PeoplePC think PeoplePC true costs type of company type of consumer variable costs Wal-Mart www.GRIN.com