Case Study: Rediscovering Market Niches in a Traditional Industry
Scientific Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 1 entries in the bibliography, language: English, abstract: In Jingdezhen, China, fine porcelain has been manufactured for 2,000 years. One would think that an industry that has lasted two millennia would have such a market dominance that few, if any, competitors could be a serious threat. However, this is not the case. For the porcelain manufacturers of Jingdezhen, competition has become so fierce that the innovators of the industry have now fallen by the wayside. This paper will discuss this informative case study. Case Study: Rediscovering Market Niches in a Traditional Industry
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able to develop Abstract academic add value advantage of economies approach Art and Crafts Asian become established become so fierce better pricing Bibliographic challenges China Chinese collectable collector’s market competition has become competitors consortium corporate gift giving corporate market decision department stores develop innovations differentiating their product dignitaries economies of scale fallen German National Library GRIN high quality high-end retail stores inability inferior quality innovative design Internet invest Japan JCAC Jiangdong Crystal-color Art Jingdezhen manufacturers Jingdezhen porcelain Kimberly Wylie lasted two millennia Lastly manufactured for 2,000 manufacturers of Jingdezhen margins market dominance mass market mature once patent porcelain manufacturers position price war privately product differentiation profit Publishing pursuit quality issue quality pieces Rediscovering Market Niches region relationship reputation restaurants and hotels serious threat small porcelain stigma stores and high-end strategy Study suppliers switch Taiwan take advantage technologies Traditional Industry unique product unrealistic Vietnam wayside