Case Study Research: Theory, Methods, Practice

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Emerald Group Publishing, 2010 - Business & Economics - 440 pages
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This title looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, and more.

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Case Study Research: Theory Methods and Practice looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modelling, mapping strategic thinking, the historical method, storytelling research and conversational analysis. The book reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. Yoram (Jerry) Wind The Lauder Professor and Professor of Marketing, The Wharton School If your concept of research still centers on qualitative vs quantitative research, if you are concerned with the discovery of real insights and with the validity of your research efforts, this book is a must read! It is the first comprehensive and insightful discussion of the third dimension of research -"Case Study Research". Aside from comprehensive discussion and illuminating examples of a range of methods from storytelling to ethnographic decision tree modeling, the book offers 12 insightful principles for doing and interpreting case study research. A book that every researcher and user of research should be familiar with. Gerald Zaltman The Joseph C. Wilson Professor of Business Administration Emeritus, Harvard Business School and Partner, Olson Zaltman Associates This provocative and much needed book advances the study of human behavior in important, thoughtful ways. It is a wonderful guide for deeper thinking about complex issues drawing upon and synthesizing a variety of research traditions. It is essential reading for all researchers and research consumers Michel Laroche Royal Bank Distinguished Professor of Marketing, John Molson School of Business, Concordia University. This is a remarkable book which must be read by all researchers to gain a new perspective on study research methods. It provides a masterful treatment of the widest range of case study methods with a depth not found in any other book on this topic. It fully covers more than twelve methods with excellent examples of each of them. The book includes 770 references with extensive discussions of this literature and it will definitely become a classic in the field for many years to come. Dr. Evert Gummesson Professor, Stockbolm University School of Busines, Sweden With this book, Arch Woodside clarifies and deepens knowledge in the field thereby offering most welcome insights into the nature of case study research to the benefit of students, profesors. and consulting researchers and not least to the `consumers' of research. 


Chapter 1 Building Theory from Case Study Research
Chapter 2 Bridging the Chasm between Survey and Case Study Research
Chapter 3 Storytelling Theory and Research
Chapter 4 Creating Visual Narrative Art for Decoding Stories
Chapter 5 Subjective and Confirmatory Personal Introspection
Chapter 6 Overcoming the Illusion of Conscious Will and SelfFabrication
Chapter 7 Using the Forced MetaphorElicitation Technique FMET in Subjective Personal Introspections about Self
Chapter 8 Surfacing Executives Interpretations of Self and the Roles of CoWorkers in Enacting Front and Back Stage Strategies
Empirical Positivistic Testing of Data to Alternative Theories
Chapter 13 Applying the Long Interview in Case Study Research
Chapter 14 TippingPoint Modeling in Case Study Research
Chapter 15 Participant Observation Research in Organizational Behavior
Chapter 16 Systems Thinking and System Dynamics Modeling
Chapter 17 Fuzzy Set Social Science and Qualitative Comparative Analysis
Principles for Doing Case Study Research

Chapter 9 Personal Exchanges Social Behavior Conversation Analysis and FaceToFace Talk
Chapter 10 Constructing Thick Descriptions of Marketers and Buyers Decision Processes in BusinesstoBusiness Exchange Relationships
Chapter 11 Case Study Research on MeansEnd Laddering Chains

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