Case Study Research for Business

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SAGE Publications, Mar 5, 2012 - Business & Economics - 144 pages
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The only case study research textbook written exclusively for students of Business and related disciplines.

Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work.

Key features:

- Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research

- Coverage of contemporary topics such as research ethics and access

- Packed with practical examples from all areas of business

- Pedagogical features include vignettes, exercises and 'cases' which directly relate to business research

Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.

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About the author (2012)

Jillian Dawes Farquhar is Professor of Marketing Strategy at the University of Bedfordshire and Director of the Doctoral Programme in the Business School.

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