Case Study “Risk and Decision Making”: Using the example of Jet Airways
Scientific Study from the year 2008 in the subject Business economics - General, grade: B-, University of Birmingham, 9 entries in the bibliography, language: English, abstract: Jet Airways is one of the biggest airline companies in India. The company started its operations in May, 1993 from Mumbai/India. The main products of the company are passengers air transportation, cargo service and services such as City Check-in or Ramp handling. Jet Airways operates 340 flights daily and mostly to their 44 domestic destinations but the company also serves the six following international destinations: Malaysia, Nepal, Singapore, Thailand and the United Kingdom. Jet Airways’ revenue in 2006 accounted for 1379.9 million USD, which signifies an increase of 38.8% compared to 2005 (ICFAI, 2005). The trend of fast global travel goes together with the strong supplier power, as aircraft manufacturing is dominated by a duopoly. The global airline industry is a deregulated industry which attracts new entrants (airlines) and the most successful segment is the domestic one, with a volume of 67.3%. Another indication for more and fast global travel are growing passenger numbers of 6.5% (2002-2006)(ICFAI, 2005).
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5.1 Short-Term Aaker Adcock airline companies airline industry business industry Choice of Strategies code share agreements company structure company’s corporate culture competitive and dynamic competitive position competitors core competencies current company development of Jet different strategic options dynamic business employees environment essential Essex External Growth Strategy External Opportunities external threats fast global travel five risks Furthermore Grand Strategy Hooley hospitality sector hotel chain human resource ICFAI implementation India innovation Internal Diversification internal stability internal strengths internal weaknesses Jet Airways Jeynes Long-Term Strategy LOW Cost Carrier Lufthansa Mid-Term Strategy motivated and satisfied motivation and training motivation schemes operational risk organisation Partnership Strategy Pearson Education Limited Product line Extension regular monitoring regulatory responsibility and ethical Retrenchment Strategy Risk Management SAF-Analysis Short-Term Strategy stability strategy strategic alternatives Strategy According Strategy for rank Strategy of Product Strategy of Stability supervisors supervisory board term strategy TOWS analysis TOWS Matrix UK i.p. Weihrich