Case Study Springbok
Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 28/35, University of Queensland, course: Strategic Management, 1 entries in the bibliography, language: English, abstract: Springbok Group is a South African based grocery retailer looking to invest in the Australian grocery industry. The organization has invested in the Australian market through the acquisition of the floundering retailer, Clinton’s. Clinton’s have been forced to sell their Australian market share due to non-profitability and impending bankruptcy, a result of the incompatibility of the company’s existing strategy and the Australian market. Springbok Group believes that there is potential in the Australian market, as groceries represent 10% of the total GDP (AU$158.4 billion of the Australian economy). In order to tap into this market careful planning of the firm’s strategy must be carried out. Strategy is exclusively concerned with specific competitive advantage, and for Springbok to avoid the mistakes of their predecessors they will need to implement a strategy allowing more efficient operation in the environment and define unique competencies. The following is a strategy designed to ensure a sustainable position for Springbok’s in the Australian grocery market.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Accessibility attract new entrants Australian Bureau Australian grocery market Australian Perspective Springbok’s Australian Retail buyers chain stores changes Clinton’s Case Study competitive advantage Constant evaluation consumer trends cost advantages costs are low Diamond and Lawson Dynamic SWOT economies of scale efficient ensure existing strategy extended internal focus external environment focused fresh food Gantt Chart Gap analysis grocery retailing growth rate implementation INDUSTRY ANALYSIS inefficiencies with internal internal processes internal strategy key potential strategic Key Strategy limited Low cost products Low price market share marketing actions matrix narrow target market non-food openin parking PEST analysis potential strategic responses pre-selection recommended Refer to Appendix resources and capabilities retail market shoppers short-term actions small grocers South African Springbok concentrates Springbok Group Springbok must concentrate Springboks strategy Store management Strategic Tree strategy direction substitute products supply chain management switching costs threat of substitutes Total Retail Vertical integration VRIE Yes Yes Yes