Case Study: The Martinez Construction Company in Germany
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of applied sciences Frankfurt a. M., course: Master of Business Administration, language: English, abstract: This case study is about a company called Martinez Construction, a well-established construction company located in eastern Spain. The company was founded in the mid-1940s and has been in the hands of the Martinez family since then. Most probably the company was a small- to medium-sized enterprise (SME) with a limited amount of resources and capital operating in one country so far. After the fall of the Iron Curtain between Western and Eastern Europe and the reunion of West and East Germany (1989), Martinez Construction thought about the development of Germany as new foreign market for expanding their business operations.
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According to Hofstede According to Keegan acquisition bad HR business operations cheap labor Collectivism Collinson competitors construction business contract cultural differences cultural dimensions dealing with lots decision degree the society Dessler developed Different market entry East German Eastern German expansion strategy felt being pressurized foreign market foreign marketplace franchise partner Frankfurt/Main Gawlik German companies German construction companies German employees German marketplace German THA greenfield operation high-context culture highly demotivated home market http://bpz.ae.krakow.pl/index.php?option=com_docman&task=doc_download&gid=1093 Human Resource Management intercultural communication issues International Business internationalization investment know-how labor and raw labor unions licensing or franchising LTO Long-Term Orientation management of Martinez market entry strategies market selection Martinez Construction gained Miguel Multi-national enterprise negotiation process offer Pearson Prentice Hall potential company Power Distance Index productivity reputation of Martinez reshape the company Rugman Schlegelmilch services are allocated Spaniards Spanish and Germans Spanish management delegation sub-contractors Treuhandanstalt Uncertainty Avoidance Index