Case Research: The Case Writing Process

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Research and Publications Division, School of Business Administration, University of Western Ontario, 1978 - Case method - 167 pages
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The case and the case method; Case origin; Establishing leads; Initial company contact; Data collection; The writing process; Release and disguise; Teaching notes; Case writers and supervisors; Case writing and quality, consulting, cost and the intercollegiate case clearing house; Current trends and future developments; The mini-case and the case difficulty cube.

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Contents

lNTRODUCTlON
5
THE CASE AND THE CASE METHOD
11
CASE ORlGlN
21
Copyright

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