Case Research: The Case Writing Process
Research and Publications Division, School of Business Administration, University of Western Ontario, 1978 - Case method - 167 pages
The case and the case method; Case origin; Establishing leads; Initial company contact; Data collection; The writing process; Release and disguise; Teaching notes; Case writers and supervisors; Case writing and quality, consulting, cost and the intercollegiate case clearing house; Current trends and future developments; The mini-case and the case difficulty cube.
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THE CASE AND THE CASE METHOD
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Alex Jones analysis Business Administration classroom Clearing House company contact concepts consulting Copyright cost course Culliton data collection data requirements decision decision theory decision tree difficult difficulty cube dimension discussion disguise draft educational objectives effective Elements of Style example executives Exhibit EXHlBlT expectations experience facts faculty files Harvard Business School Harvard University identify important industry instructor interest interview involved issue Jerry Jim Martin John Shipley key company l've lead learning lntercollegiate lNTERCOLLEGlATE CASE CLEARlNG lt's major marketing material McNair method Mike Neville normal obtain opening paragraph organization outline person prepared present problem Professor published questions release card relevant research assistant revise School of Business situation Soldiers Field someone specific stage student sub-titles supervisor teacher teaching notes teaching objectives things tion Towl writing written