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Part A Environment of International Marketing
Hawker Siddeley Aviation Ltd J Saunders
Arthur Guinness Son Co Ltd G Hooley
19 other sections not shown
ABM Chemicals activities advertising agent Air Commodore aircraft areas Assets average bakeries banks brand bread mix products breweries budget cardholders chocolate company's competition Comshare Ltd confectionery consumer consumption costs countries credit card customers distribution distributors drink equipment estimated Eurocard European Exhibit export markets facilities Finland German beer Germany growth Guinness drinkers holiday holiday in Finland Hygeia ICIA important increased industry insecticides interest Ireland Italy Jim Furlong launch Lenta major manufacturers market research Marketing Director Marketing Manager Marks and Spencer ment million Mosse Company Mosse's NRDC offer offset on-licence operation organization outlets overseas pack PARSEC planning potential problems profit programme promotion purchase pyrethrins pyrethroid range responsible retail Sales Manager selling share shops SIRA soda bread soda bread mix sold Stanley Mosse strategy Surfactants technical Thorntons tion trade turnover UK market United Kingdom