Casebook in Publicity and Public Relations

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W.C. Brown Company, 1959 - Public relations - 189 pages
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Contents

PUBLICITY CASES Page
1
WRITING FOR PARTICULAR MEDIA
15
SUPPLYING THE LOCAL ANGLE
37
Copyright

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Abbott Laboratories Adlai Stevenson Advertising Age ALUMINUM CO American announced April 17 Association Awards Baton Rouge blood plasma Boston University Bremen budget building Carroll County cars Cedarburg Charles Sheeler Chicago Christian Scientists Chrysler Corporation Cincinnati cited city editor Clarington CLASSROOM WRITTEN ASSIGNMENTS Cleveland Advertising Club commuter operation company's Corporation coverage daily dateline Dayton Dearborn Detroit Edison director of public DISCUSSION QUESTIONS Duenweg Edsel employees Engineering Eschweiler Fanny Farmer firm Fisher Body Ford Motor Co Ford Motor Company Frank Thomas Franklin Street Futurliners Ghana handling Harlow H Henry Ford II Howard Johnson Illinois Central Illinois Central Railroad industry instructor Interstate Commerce Commission January 15 June 27 letter magazines manager Marysville meeting memorandum Meta-Mold Michigan milkshed Milwaukee Mohawk Valley NATIONAL DEBATE TOURNAMENT National Grange NATIONAL SAFETY COUNCIL Neiman-Marcus Neville Island newspapers Newsweek Niagara Mohawk Nobleboro Northwest Airlines Note November 12 November 20 Ohio Old Crow operations organization Ormet Otis Otis Elevator Company OUTSIDE ASSIGNMENTS papers Parade permanent wave pernicious anemia Phi Beta Kappa plans plant Port Huron present president problem Procter and Gamble promotion public relations advertising public relations department publicity material radio railroad Raymond Loewy reprinted Republic Steel Corporation Royal Airlines Royal Oak San Francisco sent September 11 silverplate Sinclair Sinclair Oil Corporation Spaeth speech Stanley Marcus stations story Strebling Stuart Little Syracuse University television Terre Haute tion Toledo Tonette Union City United University of Scranton Utica Utica College Utica Observer-Dispatch week West Virginia What's your opinion Wichita Write a release Yonkers York York City York Herald-Tribune

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