Cases in E-commerce

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McGraw-Hill/Irwin marketspaceU, 2001 - Business & Economics - 631 pages
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

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Contents

BRIEF CONTENTS
1
Framing the market Opportunity
115
Business hlodels
157
Copyright

17 other sections not shown

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About the author (2001)

Rayport is an associate professor of business administration in the Service Management Unit at the Harvard Business School.

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