Cases in Entrepreneurship: The Venture Creation Process

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SAGE, 2006 - Business & Economics - 427 pages
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The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in over 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well.

Cases in Entrepreneurship is the first book to be based upon a cognitive framework of entrepreneurship. This casebook has been organized based on the following concepts:

- Searching for ideas;

- Screening those ideas for business opportunity;

- Planning how to exploit the opportunity;

- Financing the opportunity;

- Setting up / Starting up the business;

- Growing the business;

- Harvesting the value created in the business.


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Searching for Venture Opportunities
Screening Venture Opportunities
Planning and Financing the Venture
Venture Setup
Venture StartUp
Ongoing Venture Operations and Growth
Beyond Venture Creation

Common terms and phrases

About the author (2006)

Dr. Eric Morse is an assistant professor of entrepreneurship at the Ivey School of Business, where he serves as the Executive Director of The Institute for Entrepreneurship. His principle areas of expertise include entrepreneurial strategy, corporate entrepreneurship and entrepreneurial cognition. Dr. Morse’s research has appeared, or is forthcoming, in AMJ, ET&P, JBV and other top research journals. Previously, at the University of Victoria, he was co-designer of the UVic Entrepreneurship Program, and also taught management consulting and the capstone strategy class for the MBA Program. He was the architect of UVic's partnership in International Executive M.B.A. education (Taiwan) and President/Director of the International Centre for Venture Expertise. Dr. Morse serves, or has served on the board of directors for several entrepreneurial start-ups and actively consults with both private and government enterprises. Dr. Morse's past work experience includes stints with Andersen Consulting and the Los Alamos National Laboratory - in their technology transfer office.

Dr. Ronald K. Mitchell is a professor of entrepreneurship in the University of Victoria Faculty of Business, is Head of the Entrepreneurship Program, and holds the Francis G. Winspear Chair in Public Policy and Business. He is also a jointly appointed Professor in the Department of Public Policy and Strategy at the Guanghua School of Management at Peking University, in Beijing, PRC. Before becoming a professor, Dr. Mitchell spent 14 years managing and leading enterprises that have varied in size from small to very large business, and practiced as a Certified Public Accountant in the USA. He is the recipient of the 1994 University of Victoria MBA Teaching Award for Real World Relevance, the 1995 Academy of Management Edgar F. Heizer Award for Outstanding Research in the Field of New Enterprise Development, the 1997 University of Victoria Faculty of Business Distinguished Educator Award, and the 1999 Best Article Award sponsored by California Management Review and presented by the International Association for Business and Society, at their annual meeting in Paris, 1999, and is listed in Who's Who in Canadian Business, 2002. He is the co designer of the fully integrated entrepreneurship program at the University of Victoria that has won the Academy of Management Entrepreneurship Division 1999 Innovation in Entrepreneurship Pedagogy Award, and the US Association of Small Business and Entrepreneurship model undergraduate program award 2000.

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