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Note on the World OvertheCounter OTC
Note on the Competitors in the OTC Drug Industry
Note on OTC Brands
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accounted advertising agency Alcon Asuag automotive Babson College Bayer Bayer Select blade Brazil campaign Ciba Ciba's Clearasil client coatings cold competitors components consumers costs Cough/cold countries customers Delissa Deloitte & Touche Deloitte Touche Tohmatsu distribution division Eastern Europe electronics Ericsson Euro RSCG European firms France Germany Gillette global brand growth ibuprofen International Italy Japan Japanese joint venture Kasindorf launch Maalox major manufacturers market share ment million mobile phone Nicorette Nicotinell Nikko North America Novartis Nurofen operations OTC companies OTC industry OTC OTC OTC products OTC sales pain relief paint partners percent pharmaceutical practice centers prescription product line profit refer to Exhibit Refinish regional remedies retail Sales in U.S. Self-Medication Siemens Skin treatment Sprecher strategy suppliers switch tion Total Sales Tylenol U.S. market United Kingdom Vicks Vitamins Warner-Lambert watch worldwide yogurt Zovirax