Cases in Marketing Management and Strategy: An Asia-Pacific Perspective
John A. Quelch
Prentice Hall, 1996 - Business & Economics - 507 pages
Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; and low- and high-technology industries.
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